Archive for the ‘Improving Your Search Rankings’ Category


SEO Tip 32: Yes!  I just completed a project that a customer was not in the top 100o positions in Google.  Now they are on page 1 of Google.  So yes, SEO programing works as long as you do it by the rules Google lays out. Click this link for Google SEO descriptions: Google SEO.

Most businesses are programming with SEO techniques so if you are not programming your web site for SEO, you might find new businesses are taking the ranking positions you used to have.

For more information click on this link: http://www.sozohosting.com/contact/search-engine-rankings.cfm

 

 

 

 



The web advertising service listed below is a NON pay per click program with a web full page ad that can contain your logo / product images, 500 characters of description, 100 characters of a title, 100 characters of an ad caption, your meta data from your web site and your SEO keywords with 3 different hyperlinks to your site for surfers to sign up for your promotions.  Flat rate rate of only $19.95/month.

We add your keywords that you enter to each URL(web address) of all the 20 + business directories for SEO (Search Engine Optimization) Benefits as you see in the example below. Your ad caption is shown on 4 business search engines as well as all the index pages on 20+ business directories and 30 + blog sites.

Here is an example of a sample add that is displayed on over 20 business directories: http://www.sozosearch.com/directory/wwwackermanchirocom.htm#Ackerman-Chiropractic-Creating-healthier-families

This sign up link: (Web Full Page Ad ) is a flat rate rate of $19.95/month after the FREE trial period. UNLIMITED CLICKS! When you click on this link you can view another 10 benefits of this service.

This Web Advertising System that lets you edit your Ad as often as desired and gives you a full page html Ad that can be found in the major search engines. You get your own free web account to edit your web full page ad as often as you want.

This service also gets your web full page ad on 20+ business directories with links on over 10 blog sites to increase your web exposure so people can find you on more avenues on the web. Get your images out infront of the world!



Google, Yahoo, Bing Search Results All On 1 Page!

http://www.allin1search.com lets you see Google, Bing, Yahoo search results all on 1 page. It even has tabs to see 10-100 search results!

Have you ever tried to compare where your site is positioned in comparison to Google, Bing, Yahoo? Click on the above link as now you have the right search engine tool.

The first tab is for advertisers which is shown first. As this search tool takes off you will want to advertise on this tab with links to your full page ad. Click here for more information on full page ads: http://www.sozohosting.com/contact/Full-page-ads.cfm

It is the ultimate search tool! This link above keeps your search arguement consistent above the 4 tabs. You can even check and uncheck the Google, Bing and Yahoo check boxes to hide or show certain results.

Click here to sign up your site on this intial tab in this search tool:  https://www.webfullpagead.com/suserprofile.aspx?GUID=NEW_ACCOUNT For benefits of this advertising service click on this link:  http://www.webfullpagead.com/SignUpInfo.htm



Find out where and if you are ranked in the top 1000 positions in Google BY COUNTRY for a certain search phrase. Use this free tool:    http://www.tools4google.com/search-google-position/keyword_tracking.php to find out where you are ranked as it can vary by country.

Find out where and if you are ranked in the top 100 Google, Yahoo and Bing positions for a certain search phrase. Use this free tool:   http://www.mikes-marketing-tools.com/ranking-reports/ to find out where you are ranked in the major search engines.  (this is based on USA and the state of California)

Get your web site, business name and Ad caption on 20+ business directories and over 10 blog sites for FREE. You can change your free 100 character ad caption as often as you want for FREE  Here is the sign up link for this free advertising service:  List Your Web Site On 20+ Business Directories, 10+ blogs sites for FREE with your FREE 100 character ad caption!



Where is your website ranked in Google, Yahoo and Bing?  Are you even in the top 100 positions?  The first step is to know where you are ranked as if you position 1 on page 1 of Google then congrats as you must know a lot about SEO already.  SEO stands for Search Engine Programming and is a list of programming tips and techniques to help you improve your rankings in the major search engines.

Is SEO real or marketing hype?  No it is real.  Click on this link to see what Google says about it:  http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291

Is your site programmed for SEO?(Search Engine Optimization). It is time to increase your rankings!

Work with a firm who has tools to look up your keyword phrases and tell you how many times people are doing searches on those keywords phrases each month on Google.  Get recommendations to you some more keywords phrases that will help you in your search engine rankings. Get an analysis of your site and see how much of your web site code has SEO (Search Engine Optimization) Programming in it.

For help on the above topics, click on this link : http://www.sozohosting.com/contact/search-engine-rankings.cfm

For help on web full page ad advertising, click on this link: http://www.sozohosting.com/contact/Full-page-ads.cfm

For help on free web white page advertising, click on this link: http://www.sozohosting.com/contact/Free-White-Pages.cfm



Google for the last several years not only gives search result differences by country by also by city. So if you run a Google search in web browser in Canada on a phrase you will likely get a slightly different set of results from running the same search phrase in a Google web browser in the US. This applies also to cities. So we recommend (if applicable) that you add the city that you headquarter in to your web site as part of your keywords or at least in the body of your pages.

Certain keywords are very competitve in Google and others can have little or no compeition. So choose keywords wisely and in for heavy competition keyword phrases, add your city. You also should add you location to Google places if you have a definate location.

If you are not aware of these excellent web advertising services, here are 2 options below to advertise your web site on over 20 business directories and over 30 blog sites:

1) Promote your site on as many FREE web services as possible. Here is an excellent one: Click on this Free White Page Listing link to list your web site for FREE on 20+ business directories and over 30blog sites.

2) Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories. Full Page Ad can be edited as often as possible. It includes logos / products images with links to 3 different places on your web site to sign up for the promotions you are offereing.  You can edit your web full page as often as possible.  This is a non pay per click program at a flat rate of only $19.95/month after the free trial period.



There are many free article web sites where you can write an article with a link back to your site. We will just give you 2 for right now: http://ezinearticles.com/ and http://goarticles.com/    Sign up on these 2 sites and write a good article according to their guidelines as it is FREE!

You want to have lots of articles from different URL sources explaining the benefits of something in your list of services with links back to your web site. You are doing this to improve you search rankings as well as getting found on more avenues on the web.

Here are more tips to get your web site on more avenues on the internet including getting listed on over 20 business directories and over 30 blog sites:

1) Promote your site on as many FREE web services as possible. Here is an excellent one: Click on this Free White Page Listing link to list your web site for FREE on 20+ business directories and over 30 blog sites.

2) Look at other advertising programs. Pay per click advertising can work if you have a large advertising budget. If you need a predictable budget under $20/month then you can consider this service as it has unlimited clicks so is a flat rate each month: Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories. Full Page Ad can be edited as often as possible. It includes logos / products images with links to 3 different places on your web site to sign up for the promotions you are offereing



We have given you tons of SEO (Search Engine Optimization) Tips on this site as well as Search Ranking Improvement tips. You may say this is all good information but I am not technical enough to make these SEO changes on my web site and I need help. That is a typical answer for small businesses because they dont have the technical staff to do the SEO programming. If you click on this link:   SEO SPECIALISTS they will give you: 1) An analysis on your web site for improvements, 2) A count of how many times your keywords (or keyword phrases) are being searched on in Google each month ,   3) Scope of work to add the SEO programming to your web site and 4) Implement and deploy the SEO programming depending how your site is designed.

You should at least know if you are ranking in the top 100 or top 1000 in Google. If you are not then the chances of your web site being found by web surfers are slim.

Here are some first steps to promote your site:

1) Promote your site on as many FREE web services as possible. Here is an excellent one: Click on this Free White Page Listing link to list your web site for FREE on 20+ business directories and multiple blog sites.

2) Look at other advertising programs. Pay per click advertising can work if you have a large advertising budget. If you need a predictable budget under $20/month then you can consider this service as it has unlimited clicks so is a flat rate each month:    Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories.  Full Page Ad can be edited as often as possible.  It includes logos / products images with links to 3 different places on your web site to sign up for the promotions you are offereing



Look at all your images on your web site. We already told you to use the ALT element on each image and add text with your keywords in these img html tags but are you also making these images with a hyperlink on them? Maybe not all pictures on your web site need to be hyperlinked but surfers like to click on images to get more info on what that image stands for. So use effective images and then hyperlink them to text that you have on your site for surfers to sign up for the products or services you are offering (Clicking on your corporate logo image can take web surfers to your “ContactUS.html” page) . Even if you are not selling anything, adding hyperlnks to your images increases the links on your site so improves your search engine rankings.

Remember to promote your site on free web services. Below is listed a free service (called Free White Pages to get your site and free ad caption on many business directories) as well as a web full page ad solution for a flat rate of less than $20 / month, with no pay per click charges (unlimited clicks).

Here are 2 excellent web advertising programs to tell the world about your services and promotions: 1) Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories and 2) Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



Create as much content as you can on new pages for content with your keywords is the main ranking consideration. The more content you have on your site, the more there is to be indexed by the major search engine crawlers and appear in search engines results pages. So add fresh content to your site. Fresh content means no 2 pages are identical or similar in text.

Remember to promote your site on free web services. Below is listed a free service (called Free White Pages to get your site and free ad caption on many business directories) as well as a web full page ad solution for a flat rate of less than $20 / month, with no pay per click charges (unlimited clicks).

Here are 2 awesome web advertising programs to tell the world about your services and promotions: 1) Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories and 2) Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



Major search engines look at words and higher word count on your web site for your keywords will assist in getting higher rankings in their search engines. Therefore we recommend you look at all your html IMG (image tags) in your HTML pages and make sure every image tag has the ALT element with the right words. In this ALT description of the image, add 1 or 2 of the keywords or keyword phrases that makes your site unique as the major search engines will find these words in the ALT section of your images. Do not abuse the use of these keywords trying to add hidden keywords or repetitive blocks of keywords over and over as the major search engines are looking for this and if there is an overkill of keyword stuffing then they will penalize you for this in their rankings.

Remember to promote your site on free web services. Below is listed a free service (called Free White Pages to get your site and free ad caption on many business directories) as well as a web full page ad solution for a flat rate of less than $20 / month, with no pay per click charges (unlimited clicks).

Here are 2 great web advertising programs to tell the world about your services and promotions: 1) Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories and 2) Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



Your home page takes the major share of your website’s SEO value. This is the first place to focus on when thinking about navigation elements and hyper links. Since the home page is the center spoke in the wheel that then goes out to your different pages, you should conder carefully what you put on your home page not only for links but also for words. You keywords need to be on your home page as well as, as links to as many of your web pages as possible. Use menus and footers to help with getting your links on your home page and use menus and footers on your other pages also. For very large sites you will have to weight what links and pages are the most important. Obviously landing pages, sign up pages, ecommerce pages with purchase links and contact pages need to all be easily accessible to new users tha land on your home page.

Remember to promote your site on free web services. Below is listed a free service (called Free White Pages to get your site and free ad caption on many business directories) as well as a web full page ad solution for a flat rate of less than $20 / month, with no pay per click charges (unlimited clicks).

Here are 2 excellent web advertising programs to tell the world about your services and promotions: 1) Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories and 2) Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



Major search engines like Google do look at your h1 html  tags  with higher importance than regular text. Remember your keywords again and make use of your keywords in html h1 tags if they are appropriate for that page. Some SEO Books will tell you that some search engines only look at the first 500 words on each web page so make sure your first 500 words are the most important ones containing your keywords. Each page in your web site should have an h1 html tag header for the crawlers to pick up as Google tracks your h1 headers.

Remember to promote your site on free web services. Below is listed a free service (called Free White Pages to get your site and free ad caption on many business directories) as well as a web full page ad solution for a flat rate of less than $20 / month, with no pay per click charges (unlimited clicks).

Here are 2 excellent web advertising programs to tell the world about your services and promotions: 1) Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories and 2) Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



It is good to know what businesses in your industry are doing so look up who is on page 1 of Google for keywords that people would use to find your site.   You can go to sites called http://www.freesitemetrics.com , enter your or your competitor’s home page and look at their meta tags. Look at the tags and keywords and see if you can learn anything from them. Remember you can look but you cannot copy material from other web sites as that is violation of copyright laws. As you learn what others are doing ask yourself questions like:

A) When customers land on my site will they buy my services or are they confused what I am offering?
B) Is the content of my site old and stale and looks like something from the 1990s? Does it need a new fresh look with content of when our latest services were announced?
C) Is my site readable on Internet Mobile Devices?

Remember to promote your site on free web services. Below is listed a free service (called Free White Pages to get your site and free ad caption on many business directories) as well as a web full page ad solution for a flat rate of less than $20 / month, with no pay per click charges (unlimited clicks).

Here are 2 awesome web advertising programs to tell the world about your services and promotions: 1) Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories and 2) Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



If you use a lot of flash and other coding languages, dont be suprised that the crawlers are not crawling it. Most Search engines do not read flash presentations or movies so have some text so your site can be found using the text. Images with the html IMG tag cannot be read either however major search engines can read the ALT element or attribute of this IMG html tag so make sure all your image tags have ALT text in them. Improve your rankings by putting your search keywords in these alt element html tags.

Remember to promote your site on free web services. Below is listed a free service (called Free White Pages to get your site and free ad caption on many business directories) as well as a web full page ad solution for a flat rate of less than $20 / month, with no pay per click charges (unlimited clicks).

Here are 2 great web advertising programs to tell the world about your services and promotions: 1) Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories and 2) Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



The HTML title tag on each web page in your web site is extremely important. Major search engines look at the title tag TITLE not only for title searches but also for rankings in non title searches. Make sure the words in your title are all essential. Some search engines only look at the first 50 characters in the Title tag. Standardization groups are trying to set the number of characters in a title tag to 64 characters. Other search engines look at the first 100 characters in the title tag. Therefore we recommend you add 100 characters in your title tag and make sure the essential keywords are in the first 50 characters of the title tag on your web site.

Remember to promote your site on free web services. Below is listed a free service (called Free White Pages to get your site and free ad caption on many business directories) as well as a web full page ad solution for a flat rate of less than $20 / month, with no pay per click charges (unlimited clicks).

Here are 2 excellent web advertising programs to tell the world about your services and promotions: 1) Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories and 2) Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



Use a tool to monitor the visits (not just hits) on your site. Visits and hits on your site are different. When a client lands on your site, that makes 1 visit. Sometimes 1 visit can generate multiple hits so the hit count on a some web monitor tools is a far greater number and not as useful as the Visit count. You can download the Webalizer for free on http://www.mrunix.net/webalizer/download.html but make sure you read the instructions and terms.

For other tools similar to the Webalizer product, we recommend you research the best tool for your environment. Webalizer is not affiliated with us so use at your own discretion. Remember to promote your site on free web services. Below is listed a free service (called Free White Pages to get your site and free ad caption on many business directories) as well as a web full page ad solution for a flat rate of less than $20 / month.

Here are 2 superb web advertising programs to tell the world about your services and promotions: 1) Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories and 2) Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



Some sites are hard to navigate to in order to find information about your company. Make sure you add an AboutUs.htm page, ContactUs.htm page and maybe even some sort of news or History page of major anouncements your firm has made over the years. Add you keywords in the title of these pages and in the body of these pages to help your SEO. Remember SEO stands for Search Engine Optimization which means prgramming your web site to get the best search engine rankings as possible. More unique pages with more keywords on these unique pages are taken into account with the big crawlers crawl your site. Remember also to use as many free advertising services on the web as you can. Below is listed a free service (called Free White Pages to get your site and free ad caption on many business directories) as well as a web full page ad solution for a flat rate of less than $20 / month.

Here are 2 great web advertising programs to tell the world about your services and promotions: 1) Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories and 2) Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



In the last post we explained to you about keywords that describe your business. If your keywords are so unique and you have little to no compeition you can get on Page 1 of Google. However for the majority of us, our keywords are compeitive and sometimes too competitive. In that case carve out a niche in your market, something you feel you are better at that others or some extra service you do that no one else does. You could then try and push those keywords to break into that niche market. If that is still too competitive then look at Branding. Branding is making a new name up for each of your main products and services. This uniqe name should be so unique that the actual brand name word cannot be found in Google. Yes that means a word not in the dictonary. A brand name could be the shortened version of your real name of the product, Think of how Apple used the word iphone, ipad and ipod for successful branding. When you come up up these Brand names, the first thing to do is buy the domain for it so no one else puts a web site on that brand name and starts using that brand name for their purposes. Here is a link to buy .com domains at less than $10/year: New Web Domains After you have bought those domains, put a simple web site on them to point to your main web site using those new brand names. Branding takes awhile to educate the public on what your new brand names are so explain it in your web site and promote it on free or even some affortable web advertising services such as those shown below:

Here are 2 good web advertising programs to tell the world about your new brand names and promotions: 1) Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories and 2) Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



Come up with 1 or 2 keyword phrases that describe your business and services. Use these keywords throughout your site and instead of saying something like click on this “link” where the word link is hyperlinked to another page of yours, change the sentence to something like this: When you click on this “keyword” link you will be taken to our page to explain more of our “keyword and keyword” services. (Then substitue the “keyword” with your keywords and put the hyperlink on it to go to the right page.)    To summarize: You can get better search engine ranking results if your keywords are actually words that are hylerlinked.

Do not abuse the use of keywords as Google and other major search engines look for keyword stuffing and will penalize you.

Remember to promote your site. Here are 2 good web advertising programs to tell the world about your promotions or service specials: 1) Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories and 2) Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



When the search engines crawl your site they look for tons of things, one of them is your links on your page. Make sure all your pages link to each other. Add a site map htm file to your web site off your main menu that shows all the pages in your site with links to each page. You can also generate a sitemap.xml file and submit to Google.

Do not abuse the use of links. You want links coming into your site also so look to have articles or testimonies on other sites write about your site with links to your site.

Remember to promote your site. Here are 2 excellent web advertising programs to tell the world about your promotions or service specials: 1) Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories and 2) Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



Designing Effective Web Sites to improve search rankings using SEO programming is essential as we will give you more SEO programming tips in the coming posts. You should also design web sites to clearly communicate to the audience you want to address. Here are 5 tips for designing an effective web site:

1. Use a compelling title or headline on your home page that identifies your target customer and what you can do for that company. Identify your primary service and put it in your headline.  Use your keywords in the title.  This will help your search engine rankings.

2. Keep your site fresh and current.  Google rewards sites are have fresh content.  Build your site so it is easy to read and it has a theme that flows. Also it is very important that your text is large enough and easy to read. If you want to keep your visitors interested that last thing you want to do is have your text to light or too small.

3. Use client testimonials and success stories. Visitors will read success stories sometimes before they read what you are offering.  Have them add a link on their web site to your web site.

4. Put promotions or Free offers on your Web site. Not all visitors will be ready to buy, but when they see promotions or Free offers they may make the purchase or refer someone to your site. Here are 2 excellent web advertising programs to tell the world about your promotions or service specials:  1)  Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories and 2)  Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.

5. Make it easy for your clients to contact you. You should have your company phone number or direct email contact on the front page. Remember the number one reason why IT companies are fired is because of lack of responsiveness. Be available to your clients and ready to provide support when needed.  Submit your site to Google Maps if you have a store front location.



Click on this Free Site Metrics link to get a FREE screen read out of your meta tags on your home page when you click on the Get Analysis button. (Note: this page also lets you sign up for FREE SEO Tips that are in a newsletter twice a month.)

Meta tags include the meta title tag (used at the top of browsers), meta description (used as the desription people see in the search results pages of the major search engines) and meta keywords which are not used as much as in the past by some major search engines.  From our analysis of small businesses we have seen, a large percentage of their web sites don’t have any meta tags at all.  Talk to your web site programmer and put in the meta tags and SEO programming on each of your pages you want crawled by the major search engines.

Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories. Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



Google’s page ranking for your site is not the same as the ranking position you get in Google for a certain search phrase. Google’s page ranking is on a scale of 0 to 10 with 0 meaning the lowest and 10 the highest. Better page ranking helps in better search engine rankings but is it not the ultimate factor. Google has its own algorithm for page rankings and one of the factors is the the length of time your site as been up since most new sites start off with a page rank of 0. Click on this Google’s Page Ranking link to understand how pank ranking works. We will give you more tips in coming posts on the right ways to program your website for SEO but for today, here is a great service for web full page ads and free white page listings:

Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories. Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



The next step is to understand SEO (Search Engine Optimization) from Bing (Microsoft) as you should be submitting your web site to at least Google, Yahoo and Bing if not more search engines if you are located in the far east. Click on this Bing SEO link to understand SEO from Bing’s point of view. SEO involves all the pages on your web site so work on the highest exposure pages first. We will give you more tips in coming posts on the right ways to program your website for SEO but for today, here is a great service for web full page ads and free white page listings:

Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories. Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



The next step is to understand SEO (Search Engine Optimization). Click on this Google SEO link to understand SEO from Google’s point of view. There are right ways and wrong ways to program your web site for SEO. Here are some wrong ways: 1) shadow domains, 2) abuse of keywords, 3) abuse of links….. We will give you more tips in coming posts on the right ways to program your website for SEO but for today, here is an excellent service for web full page ads and free white page listings:

Click on this Full Page Ad link to get your web site, business name and web full page ad on 20+ business directories. Click on this Free White Page Listing link to list your web site for free on 20+ business directories and multiple blog sites.



The first step in improving your search engine ranking is finding out where and if you are ranked in the top 100 Google, Yahoo and Bing positions for a certain search phrase. Use this free tool: http://www.mikes-marketing-tools.com/ranking-reports/ to find out where you are ranked in the major search engines.

Note: These free tips are sponsored by SoZo Advertising Services, leader in WebFull Page advertising and free white page listings. Get your web site, business name and Ad caption on 20+ business directories and multiple blog sites for FREE.  Click on this Free White Page Listing link sign up screen.